5 tips for interview preparation

1.When preparing for an interview, put yourself in the shoes of the interviewer. Based on your CV what areas would you want to explore further and how might they assess whether you have the competencies required for this position? Come up with some questions and consider what examples you could give.

2. Research the interviewer. It is all very well (and necessary) to research the business you're hoping to join, but what about the interviewer themselves? Do you know their background? Use the tools available to everyone: company website, social media profiles or other contacts of yours who might know them - certainly your recruiter. Knowing more about them might help to identify shared experiences and areas to focus on (e.g. for accountants you might both have qualified in small practice).

3. Check where you're going. If you don't know the route, or are having to rely on public transport to get you there, make sure you're 100% confident you know where they are and how long it will take you to get there. You should ideally aim to arrive at reception around 5 minutes ahead of time (any more than 10 minutes early is just annoying).

4. Make sure you can get away from the office. If you have arranged an interview at lunchtime or after work, it's a good idea to make casual reference to a personal appointment you have to attend (e.g. lunch with a relative or dinner with a friend). This can be communicated informally to avoid suspicion, but will reduce the risk of you being asked to attend a meeting or to work late at short notice. 

5. Avoid rehearsing detailed answers. Preparation is essential to leaving a good impression with an interviewer, but over-preparing your answers to potential questions can be risky. You run the risk of hearing the questions you want to hear, rather than what is being asked, and you're likely to sound robotic in your rehearsed replies. 

Use your Recruiter for interview preparation!

Guest Blog: Daniel Cumberworth @ Balance Recruitment
Daniel is a Senior Recruitment Consultant at Balance Recruitment, having joined the business in 2010. He recruits for permanent, contract and interim accountancy positions for Law Firms, primarily in London.


To many people, the term 'interview preparation' is nothing more than scanning over an employers website the night before to try and remember some key facts about the business.  

I'm not saying that's wrong, but to give you that extra edge in the interview process, why not work collaboratively with your recruiter to give you the best chance of securing the role?

Recruitment Consultants will have built up a business relationship with line managers and HR contacts over a period of time, and should therefore be best equipped to provide you with an insight into their personalities, and what to expect at interview.  Often line managers will use similar technical and scenario based questions in every interview, therefore getting this advice up front from your recruiter can really put you ahead of the pack.

In the days leading up to the interview, it's worth having a good think about your current role (i.e. key achievements, core responsibilities, difficulties overcome etc) and jot some ideas down on a piece of paper. Don't be afraid to pick up the phone and call your recruiter to discuss this, it's part of their job. 

Whether it's a case of not knowing what achievements will be relevant for this interview, or maybe there's a specific competency based interview question that you've struggled with in the past, run it past your recruiter.  They encounter these scenarios on a daily basis and should be able to assist.

The better prepared you are for the interview, the more confident you will feel. This will become clear in the interview and you will have a better chance securing your next career move.

Naturally, a good recruiter will volunteer this information and arrange a time to have this discussion, but if not, make sure to chase them up and make a note to use a different recruiter in future!

How to follow-up after an interview

Creating a good impression to a potential new employer can be a stressful process. We all know the importance of first impressions, but the do’s and don’ts of leaving a lasting impression are not quite so clear.

So when you’ve attended an interview and come away knowing that you will be devastated if you don’t secure the role, it’s natural to start worrying about whether there’s more you could have done during the meeting and if there’s something else you can do now to increase your chances.

Maybe I should have said this? Maybe I shouldn’t have said that? Perhaps I should connect with her on LinkedIn and stress again how keen I am? Or maybe send an email?

Now, when you’ve arranged the interview directly with the employer (with no third party/recruiter involved) this may well be wise. It should in fact have been actively encouraged by the employer. They need to know if the role appeals to you and whether you would like to progress to the next stage if invited.

However, if you’ve been introduced to the employer by a recruiter, they have intentionally appointed a third party to help with the process and will anticipate feedback to be collected and passed through via the appointed recruiter. Very rarely in this circumstance will it be encouraged or expected to make contact directly. Contrary to some advice I’ve read online!

This needn’t take away the level of influence you can still have on the process however. Firstly, be quick in debriefing your recruiter on how the interview went. The quicker you can provide feedback to them, the quicker they can pass this through to their client, which will be appreciated. It’s also important to be specific in what appealed to you about the opportunity and how and where you feel your experience/skills will be well utilised.

It may also be worthwhile putting together a carefully composed email to your recruiter as a follow-up, expressing your interest in the position. Discuss it with them and see if they feel it could help for them to forward the email on themselves. This won’t come across as pushy as sending it direct, but will still give you the opportunity to get your message through.

The dangers of one stage interview processes

For recruiters, recruitment processes with just one stage of interviewing can be very appealing. Less time spent arranging interviews, and generally a quick process to manage with fewer decision makers for the applicant to please/upset. In most cases however, this is a false economy.

It may be convenient for an employer to reduce the time spent interviewing during busy periods or for urgent hiring requirements, and in some instances, such as when it’s for an interim assignment it’s also convenient and anticipated by the potential employee. But in other cases, these one stage processes often do not provide the opportunity for potential candidates to build up enough of a connection to the employer or hiring manager.

Recent recruitment industry surveys in the UK have shown that whilst demand for staff is on the increase, the availability of candidates is decreasing, which inevitably means that jobseekers who are actively interviewing will have more options to consider. Whilst on the one hand it’s important to move quickly in order to secure high calibre candidates, if the focus is all on speed of hire, the candidate engagement process will be compromised, which could lead to offers being rejected as candidates join competitor businesses.

For the instances when time is at a premium, adding in a 15 minute telephone interview to the recruitment process can make all the difference, even if only for the preferred applicant. It adds another layer of selection in to the process, giving the candidate confidence that they’re being selected on merit, not just availability, and crucially it allows them time to reflect on the opportunity after their first meeting, so they can follow up with any questions or raise any potential concerns they might have. The chances of them accepting any offer would undoubtedly increase and potentially save the employer having to go back to the drawing board.

Do you agree, or you do feel one interview should be sufficient to identify and attract the right candidate to your business? Please add your thoughts below. 

Managing salary expectations in the hiring process

In the increasingly competitive “war for talent” we are experiencing in the world of hiring these days, you’d be forgiven for being a little surprised to hear that there are employers who will go through a lengthy application and interview process and then knowingly offer their preferred candidate a salary lower than the figure they’re looking for.

Certainly it comes as a surprise to the candidate, and not a nice one, but it happens and we’ve experienced it on a couple of occasions recently despite making the individual’s salary expectations explicitly clear from the outset when making the initial introduction.

It’s understandable that the employer ultimately makes the decision on how much they feel each individual is “worth” in relation to an opportunity within their business, but if there is a difference between the salary expectation of the candidate and the employers’ valuation of their skills and experience, this really should be addressed as early as possible in the hiring process to save wasted time and to improve the chances of securing the desired individual.

 If it’s not dealt with until the point of offer, the underlying message sent to the jobseeker is: “we think you’re good, but not as good as you think you are” and all the faith and buy-in that has been built up during the interview process is immediately put at risk. The jobseeker, believing they’d gone through this process with their minimum expectations established, can feel undervalued and at worst, misled. There’s a high chance they’ll decline the offer and walk away from the process with a very low impression of the firm employer brand. 

Managed properly this can be avoided:

• ·         If a candidate’s salary expectation is above the level the employer is prepared to go, they shouldn’t be entering the interview process, unless it’s made clear to them that they are asking for a salary above budget and would need to lower their expectation. They may choose to walk away, but better that happen now than later in the process. 

• ·         If the candidate is within budget range but they are pricing themselves out of the running by asking for a higher salary level than other comparable applicants in process, this should be addressed as soon as this becomes clear. They may not be aware they are asking for a salary level above market rate and may just need their expectations managed before reaching the end of the process.

These conversations can easily be held by recruiters who ultimately want to assist all parties in reaching a successful conclusion to the process. They should also be able to help in identifying early on if a difference in salary expectation is likely to be a deal-breaker or something that can be managed.

Researching an employer ahead of an interview

Everyone knows they've got to do it. The majority will spend time on it. But how many see value in it, other than to prove during interview that they've done a bit of research?

From my experience, I'd make an educated guess that's it's around 50/50. That's a high proportion of people who don't understand the benefit of doing some homework prior to an interview and therefore put themselves at a disadvantage in the recruitment process. If you fall in to this category, it's time to change!

Employers do of course want to know that the individual they're interviewing has looked through their website. It's the minimum expectation. Depending on the firm, their website may well provide nearly everything you need to know to get an impression of the firm from a potential employee's perspective. A detailed 'careers' section and a content rich 'news' feed are great sources of information. Many company websites don't provide such useful info however, and in these cases you'll need to look further afield. 

When asked at interview what you know about the firm, very few interviewers want to hear just stats and facts, e.g; "I know the business was established in 1845 by Sir Joe Bloggs, and now has 42 offices in 25 countries across the EMEA region, with 2500 staff serving over 600 clients". They want to see an understanding of what the business actually does, their culture, how they engage with their customers and what they're trying to achieve. It's also reasonable to expect that if they've been in the press lately (trade press or mainstream) the interviewee may well be aware of it.

The key point here though, is that you might not actually be asked "what do you know about the business?". If all you've done to prepare is memorise the number of offices and staff they have, you're going to struggle to drop it in to conversation naturally and are therefore unlikely to leave the impression that this is a business you know much about and are genuinely interested to join. 

Fortunately, other sources of information are easy to come by. A simple search of the employer name on Google, filtered to 'news' results may bring up some invaluable topical information about the business. Wikipedia might provide some useful data too. One of the best sources however is online trade publications e.g. in the UK, for a Law Firm visit: www.thelawyer.com, or for a Retail business: www.retail-week.com. All industries will have something similar (and if they don't - there's a good business venture!). 

Finding topical news articles can create great opportunities to show your interest and understanding of the business, by asking questions such as: "I read that you're opening an office in Paris this month. Would this role have any involvement with the overseas offices?". This can set you apart from other interviewees and is very helpful to have in mind when you're asked in the interview if you have any questions.

If you're interviewing via a recruitment business, the other key source of information is your recruitment consultant. A good recruiter will be a goldmine of information, and will expect (rather than wait) to be involved in your preparations for interview by sharing their knowledge of the firm.