Social Recruiting - let's get some perspective...

Although I like to think of myself as a modern day recruiter, and one who embraces the world of social media (both personally and professionally), I can’t help thinking that there is a huge amount of information and advice for recruiters online that will only help a very small proportion of the industry, and actually have a detrimental effect on the performance of others.

I hold a dual role at Balance Recruitment. I’m an owner/Director of the business and I am therefore jointly responsible for the promotion of our brand, our culture and for ensuring we achieve and maintain a positive reputation with all those we come in to contact with. I also carry out a full 360 recruiter role, representing a niche client base, sourcing candidates and managing all the really easy stuff (ahem) that goes in between.

Whilst wearing both hats, I feel it’s vital to keep abreast of new networks/tools/techniques to utilise the internet for the benefit of the business, but I also need to guard against investment of time in networks that just aren’t ever likely to yield returns. But this is where there’s a problem, because with each new social network online, there seems to be a blog somewhere telling recruiters that they should be using it or risk getting left behind.

So on the one hand, agency and search recruiters are working hard to stay ahead of the competition from in-house recruiters and RPO’s, whilst at the same time they’re being told that they should also be spending an untold amount of time on the development of peripheral social branding even just to keep up?

As I see it, too many recruitment or business focussed social media experts place the readers of their blogs in a position of being behind the curve, without considering how generic and non-targeted the advice they’re providing to a broad recruitment industry audience actually is. So whilst it may well be fair (I assume!) to admonish a specialist online marketing & design recruitment business for not having a Pinterest or Instagram presence, does this also mean an IT recruiter should be scouring the internet for stylish photos of server storage racks too?

Sure, some of the social networks are clearly beneficial to recruiters, whilst others may have great success for specific sectors and career disciplines (online, creative and marketing usually), but there are plenty for which, I suspect, the majority of recruiters will never really see enough return from the investment of time they put in.