LinkedIn's Endorsements feature - users will decide its fate...

I’ve read a number of articles/blogs recently discussing the pros and cons of the Endorsements feature on Linkedin, so I thought I’d throw my opinion in to the ring.

The theory behind its introduction makes sense to me. It’s a quick and easy way to publicly verify the skills and expertise of a contact you’ve worked with or done business with. Not as personal and informative as a written recommendation, but still a testimonial of sorts and one we’re all grateful to receive when it’s from someone we know.

One of the major problems is how the feature is promoted on the site. Linkedin have made it too quick and easy to endorse multiple contacts with one mouse click when prompted.  This significantly dilutes the credibility of the function and actively encourages users to endorse their connections for skills and expertise they may not possess.

Another big argument from the doubters is that they’re receiving endorsements from people they’ve never even met or had business dealings with. In the article:  Why I Think LinkedIn Endorsements Will Be Dead By The End Of The Year the author states that he’s had five endorsements that very day from complete strangers, and as a result feels the feature is doomed to fail.

This is where there seems to be some misguided criticism of the feature in my opinion. Only first tier connections can endorse you, so if you don’t want to give strangers the ability to endorse you, don’t connect with them in the first place. Linkedin can’t be held accountable for being unable to distinguish between your real life connections and the open networkers you connect with on the site to build a bigger network. *I’ve literally just had a notification of an endorsement come through as I typed this (I promise!), and guess what – it’s from a stranger with ‘LION’ in their surname. I assume they’re just hoping for a reciprocal endorsement back, but it’s not going to happen.

So how can it be improved? It’s quite simple – by improving it ourselves. If everyone takes the initiative and some time out to endorse their real life contacts for the specific skills you know they possess, a much more accurate picture of an individuals expertise will eventually be reflected in the data.

The same goes for any site you use with user generated reviews and endorsements. Do you read the reviews on Amazon, ebay and TripAdvisor before making purchases/reservations for example? If you use it, get involved too. Contribute your reviews and experiences also and make it even better for everyone. The same applies to Linkedin Recommendations and Endorsements.