Friday, 22 February 2013

Flexible working - why it should be embraced


As a business owner myself, I can fully understand why the term ‘flexible working’ doesn't sit all that comfortably when raised by a prospective employee during an interview process.

Do they just want more annual leave than our current benefits package allows? Or are they planning to work from home where they might have the TV on in the background or have a cat fighting for their attention by strolling across the keyboard? 

Whatever the immediate thoughts might be, for a lot of firms and managers, they’re often negative and focus on the lack of control over productivity levels. These are of course completely valid concerns and to be fully open to flexible working, a firm will need to carry out thorough reviews on any negative impact changes could bring and to also assess what levels of flexibility they can accommodate. Dismissing it out of hand however could be equally as negative in the long run. 

The Recruitment & Employment Confederation (REC) recently carried out a Flexible Working Commission, and came to the conclusion that, although the UK already has a far more flexible workforce than our European neighbours, there is still huge opportunity to be gained from further embracing flexible working options. 

The attraction and retention of top talent will be significantly enhanced if employees have more scope to influence their work/life balance without having to move jobs to secure it. The UK is facing an emerging talent crisis and, as the ‘war for talent’ intensifies, the opportunity is there for early adopters of flexible working to steal a march on their competition.

Employee productivity levels can also be positively improved. A large scale pilot scheme by telecoms giant O2 earlier this year reportedly concluded that by offering staff the opportunity to work from home they were able to significantly improve productivity. Staff were better rested from cutting out commuting time each day and were generally happier with more time to spend with their families or to pursue leisure activities.

A common misconception is that the requirement for flexible working is almost exclusively influenced by childcare logistics. Although this is and always has been a factor, the demand is being driven by the lifestyle choices of many different groups, and does not always involve a reduction in total hours worked.

So what challenges would flexible working bring for your business? There are plenty of businesses already embracing it and others that are actively looking at how they can make it work for them. Is your firm one of them or do you feel it’s not for you? Please share your comments below.

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